Well, sort of. Sony's begun promoting Smith's upcoming summer action comedy "Hancock" with a viral website that pretends to be an official site run by Hancock himself. Pretty clever stuff, actually. Check it out here.

These viral marketing campaigns seem to be gaining serious traction in Hollywood as an effective way to reach potential audiences. BTW, Smith's co-star (and love interest I imagine) is Oscar winner Charlize Theron, who told Jeffrey during a recent visit that the film is going to blow people's minds. "Hancock" opens July 2nd, which is perfect timing since Will Smith is Hollywood's Mr. Fourth of July!