A cute elephant knocked the Woolly Mammoths from the top perch at the weekend box office and showed once again that a good family film is close to a sure thing at the movies. "Dr. Seuss' Horton Hears A Who!" earned Fox about $45 million for an easy win. Check it out Alison & Jeffrey's review of the G-rated animated movie from this week's show.
As for the rest of the Top 5, "10,000 B.C." lost more than 50% of its audience (not surprising considering the terrible reviews) but still finished in second place with $16.4M.
It no doubt helped that outside of "Horton" and the not-screened-for-critics "Doomsday", the only other wide release debut was the teen fight drama "Never Back Down," which finished third with a not-so-bad total of $8.6M. "College Road Trip" -- another G-rated family film - took in $7.8M in its second weekend to finish fourth, and "Vantage Point" continues its solid run by earning $5.4M to land in fifth place.
Next week looks like a guaranteed repeat win for "Horton" as the only big releases are Owen Wilson's comedy "Drillbit Taylor" and Tyler Perry's "Meet the Browns." Neither is aimed at the kiddie crowd that may drag their parents back to the theaters to see "Horton" again.